Young to Oversee Publications and Marketing

September 30, 2002

William K. Young, director of marketing services at the University of Pittsburgh since 1994, has been named Pitt's new director of publications and marketing, effective

Oct. 1. University Marketing Communications Executive Director Michelle Garraux announced the new appointment today.

As director of marketing services, Young has been responsible for developing marketing plans for individual schools and colleges at the University, developing institutional advertising campaigns, producing videos, and conducting market research.

He is currently producing a University of Pittsburgh video magazine and also produces 30-second video messages on Pitt that appear during nationally televised varsity football and basketball games.

As director of publications and marketing, Young will continue with his current responsibilities and also have management oversight of the more than 400 print projects produced annually in UMC's Craig Hall location.

He will work with Assistant Director of Publications and Marketing Terry Capp and a team of communications managers and communications representatives to ensure that projects for the University's academic and administrative units are completed on time, on budget, and in a manner that is in keeping with internal University clients' marketing goals.

"Bill is a real pro who has earned the respect of all who have worked with him during his 13 years at Pitt," says Garraux. "His intelligence, strong leadership skills, sound judgment, and years of marketing experience make him eminently qualified for his new position. And his calm demeanor is a tremendous asset in a business where tight budgets and tighter schedules are the order of the day. I am looking forward to working with Bill in his expanded role."

Young, a native of Pittsburgh, earned the Bachelor of Arts in Communications degree from Duquesne University in 1981. He began his career with the Pittsburgh chapter of the March of Dimes, serving as that organization's community service representative from 1981 to 1983 and executive director from 1983 to 1984.

From there, he moved on to Ketchum Public Relations, where he was an account executive for such clients as Heinz, Chevron, National Geographic, and the Pittsburgh Pirates.

From 1986 to 1989, Young was a senior account executive at Creamer Dickson Brasford, Inc., where he was responsible for day-to-day supervision and media contacts for several clients, including Pittsburgh Paints, St. Clair Hospital, Weaver Chicken, and Consolidated Natural Gas. Young joined the University of Pittsburgh in 1989 as director of special projects.

In 1990, Young won the Council for Advancement and Support of Education (CASE) Grand Gold Award for the Pitt Volunteer Pool, which he started in 1989. Also in 1989, Young directed the logistics for Chautauqua at Pitt, which won the Grand Gold Mercury Award in 1990.

In the spring of 2001, Young assisted Pitt Vice Chancellor for Public Affairs Robert Hill in implementing the Booster Booster public awareness campaign; this unique month-long initiative assisted the Greater Pittsburgh Immunization Task Force in certifying that local school children received a second measles inoculation, as mandated by the state of Pennsylvania. The Booster Booster campaign won the 2002 Public Relations Society of America (PRSA) Silver Anvil Award of Excellence in the community relations category. CASE awarded the Booster Booster campaign a Gold Medal in the community relations programs and projects category of the 2002 Circle of Excellence Awards competition.

Young lives in Mt. Lebanon.

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9/30/02/tmw