University of Pittsburgh Marketing Professor Wins Top Honor

PITTSBURGH—Cait Lamberton, associate professor of business administration and Ben L. Fryrear Faculty Fellow at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business, is the recipient of the 2016 Erin Anderson Award from the American Marketing Association Foundation.

Recipients are chosen based on the impact of their research publications and on the degree to which they exceed expectations in mentoring others.

An expert on consumer behavior, self-control, and the role of interpersonal and social relationships on decision making, Lamberton has been a member of the Katz School faculty since 2008. She teaches courses in consumer behavior and project-based marketing to undergraduate students and those in the MBA, doctoral, and executive education programs. Her research has been published in a variety of top marketing journals, including the Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology, among others. She recently coedited The Cambridge Handbook of Consumer Psychology (Cambridge University Press, 2015), and she has consulted with the U.S. Department of Education on projects that apply behavioral science to postsecondary school outcomes.

In addition to her own scholarly work, Lamberton is the Katz marketing PhD program coordinator and has coauthored with a number of doctoral students at Katz and other schools. She provides behind-the-scenes mentoring as an associate editor for the Journal of Consumer Research and an area editor for research reports for the Journal of Consumer Psychology and has been invited several times to be a Faculty Fellow for the AMA-Sheth Foundation Doctoral Consortium. 

The award, which Lamberton will receive at an AMA conference this weekend in Las Vegas, Nev., honors the life of the late Erin Anderson, a widely respected scholar whose research made significant contributions to the marketing discipline.

“Cait deserves the award based on her research and mentoring alone,” said Leigh McAlister, chair of the awards committee. “But, like the person for whom the award is named, Cait doesn’t just ‘meet the requirements’ for awards. She goes above and beyond in seemingly everything.”

In addition to her teaching awards at Pitt, Lamberton has received numerous other honors, including being ranked by the AMA in the top 20 in the marketing field for individual research productivity from 2010 to 2014.

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