Pitt Business School Recognized for Marketing Research Strength

PITTSBURGH—University of Pittsburgh research on decision making in grocery stores and behavior in pairs has been recognized as among the most productive scholarly work in the field of marketing by the American Marketing Association.

The Joseph M. Katz Graduate School of Business ranks no. 17 on the recently released University Research Productivity in the Premier Marketing Journals (2007-2016) list compiled by the association’s Doctoral Student Special Interest Group (DocSIG). Business schools worldwide were ranked based on the number of research articles their faculties published in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science.

Katz faculty members authored a total of 62 publications in those journals between 2007 and 2016. J. Jeffrey Inman and Cait Lamberton contributed 17 and 13 publications, respectively. Inman and Lamberton were ranked 12th (tie) and 28th (tie), respectively, among scholars worldwide on the companion Author Productivity in the Premier Marketing Journals (2007-2016) list compiled by DocSIG.

“At Katz, our marketing faculty have a long tradition of excellence in research and scholarship,” said Arjang A. Assad, Henry E. Haller Jr. Dean at the Katz school and undergraduate College of Business Administration. “This tradition is grounded in our support of faculty and our commitment to attracting only the best scholars. This important honor from the American Marketing Association is a testament to the tremendous work of our exceptional faculty.”

About our top faculty:

J. Jeffrey Inman is an associate dean for research and faculty, the Albert Wesley Frey Professor of Marketing and a professor of business administration. His research largely focuses on consumer decision making, shopper marketing and eating behaviors. In December 2015, Inman co-authored a study in the Journal of Marketing Research that demonstrated that nutritional value scores influence consumers to choose healthier foods.

“I am fascinated by understanding how consumers make choices and what leads us to choose and consume products and services. The University of Pittsburgh and the Katz School of Business have been very supportive of my research, and the invigorating research culture has provided an added boost,” said Inman.

Cait Lamberton is the Ben L. Fryrear Chair of Marketing and an associate professor of marketing. Her research focuses on consumer behavior, from both an individual and social perspective. Lamberton’s articles include a study in which she and her co-author showed that male pairs are more likely than female or male-female pairs to select extreme options over compromise options. That research, “Men and the Middle: Gender Differences in Dyadic Compromise Effects,” was published in the Journal of Consumer Research in 2016.

“Pitt is a great environment for professors who are invested in research,” said Lamberton. “We get to really study our areas of interest and find out what drives consumers and use that research to pass along to our students and to the public.”

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