University of Pittsburgh
July 13, 2008

Pitt Alumni Association to Host 12th Annual Council of Alumni Marketing and Membership Professionals' (CAMMP) Conference July 15-18

Contact:  412-624-4147

PITTSBURGH-The University of Pittsburgh Alumni Association will host the 12th annual conference for the Council of Alumni Marketing and Membership Professionals (CAMMP) from July 15 though 18 in Alumni Hall, 4227 Fifth Ave., and the Cathedral of Learning, 4200 Fifth Ave., on the University's Pittsburgh campus.

CAMMP is a forum for professional development, networking, and knowledge transfer among its members, whose duties include member recruitment and retention and coordinating revenue-generating programs for their associations.

Nearly 150 attendees from 80 universities from around the country are scheduled to attend.

Conference sessions include such topics as:

o Cause and Effect: Do student members really join as alumni members?;

o Membership Retention: Boosting renewal rates;

o Benefits vs. Dollars: Affinity programs and their impact on our association;

o Integrated Marketing Campaigns: Using print, Web, phone, and e-email

o Benchmarketing Affinity Partners: Who's hot, who's not;

o Getting-Then Engaging-Your Newest Alumni; and

o "Good, Bad, and Ugly": Successful and unsuccessful membership solicitations.

In addition to the conference sessions, participants will explore Pitt's campus during a walking tour of Oakland or learn about Pittsburgh's ethnic heritage through a tour of Pitt's 27 Nationality Rooms. Social networking events include a trip to Pittsburgh's North Shore, a cruise on its three rivers, and an evening in historic Kennywood Park.

For more information, call 412-624-8229 or for a complete schedule, visit